(Year)
2023-2025
(Services)
360 Campaign, Video, Activations
HYPE
VIDEO
The season was coming fast, and the Panthers needed a hype video built to rally fans and signal a new era. One spot, all heart and grit.
SOLUTION
We built a high-energy campaign spot that ran across social, YouTube, and national TV. Centered on the idea of building a legacy, the video used bold visuals and evocative narration to channel pride, grit, and the promise of what’s ahead.
Agency: Tattoo Projects
Creative Director: Chad Brophy
VP of Production: William Boyér
ACD: Kenny Duncan
Senior Art Director: Anna Rissanen
Copywriter: John Stone
Graphic Designer: Seth McCachern, Lucas Harmon
Project Manager: Becky Radford
Account Executive: EmmaLee Eiseman
2025
CAMPAIGN
Winning starts with claiming your territory. The 2025 season campaign set out to unite the Carolinas and rally fans around a shared home. One team, one lair, and miles of hunting ground to defend.
SOLUTION
We built a bold, territorial campaign across OOH, paid social, and on-site activations. Gritty textures, striking type, and primal messaging turned BOFA into the heart of the hunt and the Carolinas into proud, unified ground. Every touchpoint reminded fans that this isn’t just our team. It’s our territory.
Agency: Tattoo Projects
Creative Director: Chad Brophy
ACD: Kenny Duncan
Copywriter: Duncan Heredia
Graphic Designer: Seth McCachern, Lucas Harmon
Project Manager: Kelsey Lynch
Account Executive: EmmaLee Eiseman
OTHER PROJECTS
