(Year)
2023-2025
(Services)
360 Campaign, Video, Activations
2025
CAMPAIGN
Winning starts with claiming your territory. The 2025 season campaign set out to unite the Carolinas and rally fans around a shared home. One team, one lair, and miles of hunting ground to defend.
SOLUTION
We built a bold, territorial campaign across OOH, paid social, and on-site activations. Gritty textures, striking type, and primal messaging turned BOFA into the heart of the hunt and the Carolinas into proud, unified ground. Every touchpoint reminded fans that this isn’t just our team. It’s our territory.
Agency: Tattoo Projects
Creative Director: Chad Brophy
ACD: Kenny Duncan
Copywriter: Duncan Heredia
Graphic Designer: Seth McCachern, Lucas Harmon
Project Manager: Kelsey Lynch
Account Executive: EmmaLee Eiseman
