I’m Seth McCachern, a graphic designer and art director out of Charlotte, NC. I studied design at SCAD, then jumped straight into building campaigns for the Carolina Panthers, Speedway Motorsports, Duke University, SENIX, and a handful of startups while working at Tattoo Projects.

I like making work that looks good, but more importantly, work that actually works. Clear, sharp, with a reason to exist, not just vibes and filler. Whether it’s a full campaign or a one-off social post, I’m after that balance of smart and fun, the kind of thing people actually remember.

When I’m not pushing pixels, you’ll probably find me outside playing soccer, hiking, camping, or somewhere with no service and too many snacks.

Let’s make something that gets people talking.