(Year)
2025
(Services)
360 Campaign
Mullets, cold beer, and chaos, all under the bright lights. Bristol needed a campaign that embraced the spirit of NASCAR, all while cutting through a college football showdown happening just down the road.
SOLUTION
We built a 360 campaign across social, email, merch, and billboards using bold type, gritty textures, and a dark, high-energy look with red, white, and blue accents. The work leaned into full-throttle Americana, tailgate culture, loud crowds, and the unapologetic spirit of the infield. Every piece was loud, proud, and built for a good time.
Agency: Tattoo Projects
Creative Director: Chad Brophy
ACD: Kenny Duncan
Copywriter: John Stone
Graphic Designers: Seth McCachern, Nima Ayagh
Project Manager: Kelsey Lynch
Account Executive: EmmaLee Eiseman
Account Executive: Heather Opie
Designed to feel “authentic” in the loosest sense of the word, this Speedway campaign used humor-driven merch to tap into race-day energy without taking itself seriously.
