(Year)
2022-2025
(Services)
360 Campaign
BRISTOL
CAMPAIGN
Mullets, cold beer, and chaos under the lights. Bristol needed a campaign that brought the party back to America’s Night Race.
SOLUTION
We built a 360 campaign across social, email, merch, and billboards using bold type, gritty textures, and a dark, high-energy look with red and blue accents. Every piece leaned into the unapologetic spirit of the infield — loud, proud, and built for a good time.
Agency: Tattoo Projects
Creative Director: Chad Brophy
ACD: Kenny Duncan
Copywriter: John Stone
Graphic Designers: Seth McCachern, Nima Ayagh
Project Manager: Kelsey Lynch
Account Executive: EmmaLee Eiseman
Account Executive: Heather Opie
