(Year)
2022-2024
(Services)
360 Campaign, Social, Print Graphics, Branding
Brand
Anthem
When your tools do it all, your brand should too. SENIX needed a detailed yet flexible brand anthem built to power every channel.
SOLUTION
We created a 60-second video built with a mix of 3D models, 2D design, and 3D animation to target DIYers. The piece functioned as a dual B2B and B2C asset, written and produced to be easily cut into five performance-driven videos that highlight and sell individual product lines.
Agency: Tattoo Projects
Creative Director: Chad Brophy
VP of Production: William Boyér
ACD: Kenny Duncan
Copywriter: John Stone
Graphic Designer: Seth McCachern
Project Manager: Becky Radford
Account Executive: EmmaLee Eiseman
X6 60V
LAUNCH
Great branding makes a lot of noise. Great tools don’t have to. We used attention-grabbing headlines to highlight the cutting-edge features that put the X6 series above the competition.
SOLUTION
We developed a full-funnel campaign to give the X6 an elevated, premium feel, positioning it as the tool that makes anyone feel like an industry pro. The rollout spanned OOH, social, print, and digital, anchored by SENIX’s tradeshow presence with a custom booth and polished visual system. The campaign helped SENIX grow over 300% YoY in 2024, reinforcing the X6 as a serious contender in the category.
Agency: Tattoo Projects
Creative Director: Chad Brophy
ACD: Kenny Duncan
Copywriter: John Stone
Graphic Designer: Seth McCachern
Project Manager: Becky Radford
Account Executive: EmmaLee Eiseman
I helped build out campaign deliverables across print collateral, OOH, and tradeshow environments, including a custom mini golf blower activation designed to pull people into the booth and get hands on with the X6 series.
SENIX
RACING
Bold brands don’t ease into NASCAR. They race head first at 200mph. From the garage to the grandstands, this debut was built to turn heads.
SOLUTION
We designed a bold, illustrated car wrap and custom helmet with vintage NASCAR influence and modern edge. That visual system extended across OOH, social, and merch—creating a unified debut that introduced SENIX to racing fans with clarity, confidence, and unmistakable presence.
Agency: Tattoo Projects
Creative Director: Chad Brophy
ACD: Kenny Duncan
Copywriter: John Stone
Graphic Designers: Seth McCachern, Benjamin Johnson
Project Manager: Becky Radford
Account Executive: EmmaLee Eiseman
We developed and pitched four distinct NASCAR wrap concepts in a one-week turnaround. Each design explored a different expression of the brand, balancing bold visibility at high speeds with clarity up close and personal.
A motorsports debut this daring deserves merch to match. Vintage-inspired designs turned the drop into something fans could wear, not just watch.
