(Year)
2022
(Services)
360 Campaign
spec
campaign
Fresh meets fearless.
We concepted a spec campaign for Dude Wipes that positioned the brand as the bold, modern solution to an age-old bathroom problem with a tone as unapologetic as the product.
SOLUTION
We introduced a vintage-style spokesperson who wasn’t afraid to make a stink. Through retro-inspired visuals and confident, irreverent copy, the campaign flexed across social, OOH, and print—showcasing Dude Wipes as the cleaner, cooler way to handle your business.
Agency: Tattoo Projects
Creative Director: Kenny Duncan
Copywriter: Duncan Heredia
Art Director: Seth McCachern
Project Manager: Gabby Echanique
